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Your ideal customer is only ideal if they are ready to buy

Your ideal customer is only ideal if they are ready to buy

by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy

Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
How to Handle Being Stuck

How to Handle Being Stuck

by Jessica Kinsey | Entrepreneurship, Personal Development, Unstuck

A guide to understanding and overcoming what’s holding you back If you’ve ever felt stuck (and I’m certain you have) I bet you’ve experienced one of these feelings: Maybe it’s a sense that you have too many ideas and too many options and you don’t know how to choose,...

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