by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy
Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
by Jessica Kinsey | Entrepreneurship, Personal Development, Strategy, Unstuck
How doing the wrong things is worse than doing nothing I have this unnecessary disdain for combining the word entrepreneurship with other words. Solopreneur. Wantrepreneur. Mompreneur. Foodpreneur. Etc, etc, etc. I find it to be pointless and I think it takes away...
by Jessica Kinsey | Entrepreneurship, Personal Development, Strategy, Unstuck
Finding your way back to confident decision making One thing I’ve learned about trying to build or grow something of your own—something that has meaning, something you want to make a difference and help people—is that you can put so much pressure on yourself to do...
