by Jessica Kinsey | Business Plan, Learning, Nonprofit
We met Heather* in a conference room at our office, which is a former Ford factory. We immediately knew we were in the presence of someone who was enthusiastic, which reminded me of a quote from Mr. Henry Ford himself — enthusiasm is the sparkle in your eyes,...
by Jessica Kinsey | Business Plan, Career, Entrepreneurship
Do you have a clear and concise answer that compels people? Or do you ramble on for five minutes not really saying much at all? If you are a rambler, don’t feel bad. I was there for so long after starting my business. I knew in my head and heart what I wanted to do...
by Jessica Kinsey | Business Plan, Entrepreneurship
For most people, when they think about competition in the marketplace, they think about the other companies that offer the same service they do. If you are a marketing strategist, you look at other people who provide marketing strategies. If you are a financial coach,...
by Jessica Kinsey | Business Plan, Entrepreneurship
Okay, maybe the title has a hint of click-bait to it. But I use it because I was talking to one of my #bizbesties about understanding your market and when I asked the question, she got this deer in the headlights look. “I never even considered that!” she said. Most...
by Jessica Kinsey | Business Plan, Entrepreneurship
You already know the importance of your individual DNA – it is the carrier of your genetic information. It determines the color of your skin, hair, and eyes, your height and weight, your core personality traits. In short – you are who you are in the...
