by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy
Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
by Jessica Kinsey | Business Plan, Learning, Nonprofit
We met Heather* in a conference room at our office, which is a former Ford factory. We immediately knew we were in the presence of someone who was enthusiastic, which reminded me of a quote from Mr. Henry Ford himself — enthusiasm is the sparkle in your eyes,...
by Jessica Kinsey | Business Plan, Career, Entrepreneurship
Do you have a clear and concise answer that compels people? Or do you ramble on for five minutes not really saying much at all? If you are a rambler, don’t feel bad. I was there for so long after starting my business. I knew in my head and heart what I wanted to do...
