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Your ideal customer is only ideal if they are ready to buy

Your ideal customer is only ideal if they are ready to buy

by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy

Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
Business or Nonprofit… Is that your question?

Business or Nonprofit… Is that your question?

by Jessica Kinsey | Business Plan, Learning, Nonprofit

We met Heather* in a conference room at our office, which is a former Ford factory. We immediately knew we were in the presence of someone who was enthusiastic, which reminded me of a quote from Mr. Henry Ford himself — enthusiasm is the sparkle in your eyes,...
When people ask what do you do, what do you say?

When people ask what do you do, what do you say?

by Jessica Kinsey | Business Plan, Career, Entrepreneurship

Do you have a clear and concise answer that compels people? Or do you ramble on for five minutes not really saying much at all? If you are a rambler, don’t feel bad. I was there for so long after starting my business. I knew in my head and heart what I wanted to do...

Recent Posts

  • Your ideal customer is only ideal if they are ready to buy
  • Working as Procrastination and Resistance
  • What to do When You Don’t Trust Yourself
  • How to Handle Being Stuck
  • 5 Ways to Overcome Overwhelm

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Prodigy & Co

Making Social Impact Sustainable

Prodigy & Co is dedicated to helping impact-driven organizations put the strategy behind their mission. Our passion is coaching, consulting and training the changemakers of the world so they can increase their impact and their income because we believe: when you do good, you deserve to do well.

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