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Your ideal customer is only ideal if they are ready to buy

Your ideal customer is only ideal if they are ready to buy

by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy

Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
Working as Procrastination and Resistance

Working as Procrastination and Resistance

by Jessica Kinsey | Entrepreneurship, Personal Development, Strategy, Unstuck

How doing the wrong things is worse than doing nothing I have this unnecessary disdain for combining the word entrepreneurship with other words. Solopreneur. Wantrepreneur. Mompreneur. Foodpreneur. Etc, etc, etc. I find it to be pointless and I think it takes away...
What to do When You Don’t Trust Yourself

What to do When You Don’t Trust Yourself

by Jessica Kinsey | Entrepreneurship, Personal Development, Strategy, Unstuck

Finding your way back to confident decision making One thing I’ve learned about trying to build or grow something of your own—something that has meaning, something you want to make a difference and help people—is that you can put so much pressure on yourself to do...
How to Handle Being Stuck

How to Handle Being Stuck

by Jessica Kinsey | Entrepreneurship, Personal Development, Unstuck

A guide to understanding and overcoming what’s holding you back If you’ve ever felt stuck (and I’m certain you have) I bet you’ve experienced one of these feelings: Maybe it’s a sense that you have too many ideas and too many options and you don’t know how to choose,...
5 Ways to Overcome Overwhelm

5 Ways to Overcome Overwhelm

by Jessica Kinsey | Entrepreneurship, Personal Development, Success

Recently, things in my business have been feeling hard. I don’t mean I’ve had to work hard—I’m not afraid of hard work. Things felt hard energetically. Like I’m pushing a massive boulder up a hill in roller skates hard. Little and big things...
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Recent Posts

  • Your ideal customer is only ideal if they are ready to buy
  • Working as Procrastination and Resistance
  • What to do When You Don’t Trust Yourself
  • How to Handle Being Stuck
  • 5 Ways to Overcome Overwhelm

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Prodigy & Co

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