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Value Proposition Mad LibCan you clearly explain what you do in one sentence?
Because your elevator pitch has to work in buildings
other than the Burj Khalifa.
What do you say when someone asks “what do you do?”
Ramble for minutes or WOW them with your answer?
A clear and concise value proposition helps capture the attention of the people you are talking to so they know exactly why they (or someone they know) needs to work with you.