How does creative thinking help you in business?  

I get asked all the time “Why do I need to worry about how creative my thinking is? Don’t I just need to do my job well?”

My return stare is usually a bit glassy-eyed and blank – I’m working on that.

But then I respond – Doing your job well isn’t enough these days. Competition is fiercer than ever. You need to stand up and stand out.

Thinking creatively about your job, your customers, your company, and your industry is what will set you apart. 


You will be the one with great ideas in meetings. You will spot the opportunities for new products and services. You will see and squash inefficiencies like they are bugs.

As Albert Einstein said, “We cannot solve our problems with the same thinking we used when we created them.”

Start thinking creatively to solve new, unique, complex problems and be the office rock star.

Or do your job well – and prepare to do that same job for a very long time.