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Your ideal customer is only ideal if they are ready to buy

Your ideal customer is only ideal if they are ready to buy

by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy

Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...

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