by Jessica Kinsey | Business Plan, Entrepreneurship, Strategy
Why the customer readiness continuum matters Strategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
by Jessica Kinsey | Career, Personal Development, Success
Have you ever heard businesses talk about their competitive advantage? The things that make them better than their competitors? This is an important concept for services and products because if they do not have some advantage over others in the marketplace, they will...
