popUP sessions

Brought to you by Tulsa Tech, 36 Degrees North and Prodigy & Co.

The popUP Sessions are a collection of “pop-up” workshops to educate, engage and entertain. The topics range from tactical marketing tips to leadership and organizational strategies to help you accomplish your goals. If you are a small business, a nonprofit, or simply a life-learner, these workshops are for you! 

I’ve attended at least 15 popUP Sessions events over the last 3 years. Jessica assembled a heavy hitter crew of subject matter experts and charged only a nominal fee so anyone could afford the events. I’ve had opportunities to learn about using social media, photography and video for business. I’ve been directed to useful resources. We’ve used so many of the tools presented to start and now grow our HVAC business, Doc J’s Heat and Air. 

Deborah Jenkins | Doc J’s Heat and Air

“Thanks for the work you do in the community. Tulsa Hub has benefited greatly from the wisdom and contacts myself and other staff have achieved through taking these popUP Sessions trainings.”

Ren Barger | Founder, Tulsa Hub

Volunteer Engagement

Friday, February 3

11:30 AM – 1:00 PM

Presenter: Brady Beard

How do you recruit, train, retain and manage a volunteer corps? Come to this Volunteer Engagement session and learn all about Clarehouse’s volunteer management. From utilizing GroupMe, the Weekly Lineup and Email, to our onboarding process, find out what works and how to streamline the volunteer process so that the volunteers (and you!) are engaged and efficient.

About the Speaker:

Led by Brady Beard a young professional who is enthusiastic about volunteerism in the Tulsa community.

popUP sessions

Primal Brand Theory

Monday, February 13

11:30 AM – 1:00 PM

Presenter: Stuart Hetherwood

Brands, religions, and even cult leaders all have something in common; they act in a way that mirrors the people they are trying to attract. Primal Brand Theory is a strategic framework created by Patrick Hanlon that has been used by some of the best brands in the world to create undeniable messages and perfect market positions for their products. In this presentation we will learn about:

    1. How brands can create a more human identity.
    2. The seven innate qualities that the world’s most powerful organizations share. 
    3. How to create a solid foundation for improving your brand’s message and marketing campaigns.

About the Speaker:

Led by Stuart Hetherwood from Well-Told, a creative agency and brand strategy office in Tulsa.

How to Get Free Money for College

Tuesday, February 21

11:30 AM – 1:00 PM

Presenter: Alexis Sanders

Register on EventBrite (Coming Soon!)

Your life experience is likely the reason you want to pursue your dream career but is also your greatest asset in winning academic scholarships and grants that you will never have to pay back. There are scholarship granters and funders looking for people like YOU and in this workshop, you will find out:

    1. What financial aid options available to you 
    2. Where to look to find the free money 
    3. What to do to make yourself an irresistible applicant 
    4. How to become an expert in telling your story

About the Speaker:

Led by Alexis Sanders, a 28-year-old entrepreneur from Jackson, Mississippi. While pursuing her bachelor’s degree in Molecular Biology at the University of Southern Mississippi, she discovered a way to sell her potential to scholarship committees to get more than $100,000+ in scholarships, grants, and earned income. Today, Alexis has lived in Tulsa for more than two years. She is the founder of The Markista, LLC – a virtual marketing and administrative service that helps social entrepreneurs in marketing and managing their businesses.

Attracting the Best Applicants: Why Your Digital Reputation is Harming Your Recruitment and What to Do About It

Tuesday, March 21

11:30 AM – 1:00 PM

Presenter: Ramond Walker

Register on EventBrite (Coming Soon!)

According to a recent Randstad study, 86% of workers would not apply for or continue to work for a company that has a bad employer brand. Having a strong reputation and culture as a company is no longer an option: it’s foundational to attract the best talent and retain your top employees. Though employer brands aren’t new, many small businesses are new to understanding how to leverage their digital assets to compete with some of the top brands out there. What are candidates looking for about you before they apply? How can you leverage social media to support you in attracting your ideal candidates?

In this talk, we tackle these questions and more to help you develop a stronger, more compelling digital employer brand that works for you in your recruiting efforts. You will discover:

    1. What an employer brand is and how to assess its effectiveness
    2. Best practices for enhancing your digital brand reputation
    3. Emerging trends that are being used to close the online prospecting and recruitment gap

About the Speaker:

The workshop is lead by Ramond Walker, who teaches leaders how to grow and leverage self-efficacy for greater influence and impact in their careers and life. With over 12 years of advertising, design, and consulting experience, he is determined to create mission-aligned, people-empowered cultures through Brand Augmentation (TM): a simple framework used to increase client and employee retention through personal, employer, and corporate branding strategies.

Previous workshops have included:

Engaging Your Followers: Social Media for Nonprofits
(Jeff Martin – Philbrook)
Digital Advertising
(Xavier Beasley – Inspire Vision)
Canva 101 (Beth Macias – SunBranch Marketing)
Working with Diverse Teams 
(Cynthia Townsend – Ideas Knowledge Strategies Consulting)
Podcasting 101 (Will Retherford – Citizens of Sound)
Pricing Your Services (Jessica Kinsey – Prodigy & Co)
Pinterest for Business
(Kersten Anderson – Speakeasy Market Strategies)

Creating Margin & Reducing Overwhelm
(Kirby Andersen)
How to Develop Online Offers (Jessica Kinsey – Prodigy & Co)
Advocacy for Nonprofits (Oklahoma Policy Institute)
Building Your Digital Presence
(Meg Weinkauf – The Faithful Leader)
Sales for Small Businesses & Nonprofits (James Pesche)
Email Marketing 101 (Jessica Kinsey – Prodigy & Co)
Getting Government Contracts (Tulsa Tech)
Words Matter: Using Inclusive Language in Your Workplace
(Linda Jenkins & Aba Hammond)

Want to stay up-to-date on
Prodigy & Co and Tulsa Tech workshops?

Want to stay up-to-date on Prodigy & Co and Tulsa Tech workshops?