The Popcorn Series is a collection of “pop-up” workshops to educate, engage and entertain. The topics range from tactical marketing tips to leadership and organizational strategies to help you accomplish your goals. If you are a small business, a nonprofit, or simply a life-learner, these workshops are for you!
“Thanks for the work you do in the community. Tulsa Hub has benefited greatly from the wisdom and contacts myself and other staff have achieved through taking these Popcorn series trainings.”
Ren Barger | Founder, Tulsa Hub
Thursday, January 7 – Defining YOUR Purpose
Friday, January 15 – Maximizing Your Voice: Tools for Effective Advocacy
Tuesday, January 19 –Hot Seat Review: Homepages
Thursday, January 28 –Work-Life Integration for a Remote Workforce
Tuesday, February 2 – Effects of Current & Changing Tax Policy on Small Businesses
Friday, February 12 – Popcorn Panel: Building a Diverse & Inclusive Board
Thursday, February 18 – Post Smarter, Not Harder: Creating a Streamlined Editorial Calendar
Thursday, February 25 – Podcasting 201
Thursday, March 4 – Focused Budgeting for Your Business
Friday, March 12 – Coping While Getting Business Done
Thursday, March 18 – Email Marketing Is Not Dead
Tuesday, March 30 – LinkedIn Tips & Tricks
Defining YOUR Purpose
Are you going through transition or feel uninspired by the work you are doing? 2020 was a year none of us expected, but through it we learned what is not working in our personal and professional lives. Sometimes we feel like something is missing or we are on the wrong track but we aren’t sure how to figure out what it is or begin to make changes.
Cecilia will share her personal journey from a 20+ year career in an industry, to bootstrapping entrepreneur to uncovering her purpose. In this workshop, she will share some lessons learned, a framework and pathways to help you identify how you can begin to discover your own purpose and move towards a more meaningful life.
Led by Cecilia Wessinger, founder of Mass Collaboration; Entrepreneurial Ecosystem Builder, certified in Cultural Competency, writer, speaker and consultant.
Maximizing Your Voice: Tools for Effective Advocacy
For-and-nonprofit businesses alike underestimate and undervalue the power and necessity of advocacy in advancing their mission or achieving goals. This workshop dispels misconceptions about advocacy, connects the bottom line principles to your values, and provides useful ways to incorporate advocacy into your daily work.
Whether you work for an organization that actively works on social issues or you are a concerned citizen who wants to see change happen, this workshop will give you the tools you need to better advocate for the things you care about.
Led by Bailey Perkins, a fifth generation Oklahoman who serves as a strategist, policy advocate, and influencer in Oklahoma.
Hot Seat Review: Homepages
Many of us design our own website when we are first getting started, but most of us are not website designers.
This Hot Seat review session is for you if:
- You’ve created your own website
- You would appreciate the eyes of a professional designer to review the layout and flow of your homepage
- You want to make sure your homepage leads your target client where you want them to go
Beth Macias, brand and website designer and founder of Sun Branch Marketing, will review homepages live during the Hot Seat session. She will provide action-oriented feedback and advice on how to make improvements that ensure a positive customer experience, ease of use, and a clear path to your call to action.
Provide a link to your homepage when you register and Beth will go through as many pages as she can during the session.
- *One homepage per person.
- *This will not be a detailed review of the copy or text of your homepage, the focus will be on design and customer experience.
Work-Life Integration for a Remote Workforce
As the world of remote work continues to expand, organizations are starting to understand that in order to have a productive and engaged workforce you have to deal with the whole person. In this workshop we will explore the new normal of working from home. You will learn why work/life integration is the new approach to engaged employees. We will learn about high quality connections, discovering meaning at work and work/life conflict. Appropriate for supervisors, managers and leaders at all levels of an organization looking to improve employee engagement, as well as employees looking for ways to better integrate their work and life.
Led by Michael Dickerson, founder of Dickerson Consulting Group, speaker, trainer, and consultant on positive organizational culture. He is Certified in Applied Positive Psychology and Host of The Spillover Effect Podcast.
Effects of Current & Changing Tax Policy on Small Business
Stop reading now if you LOVE paying taxes! I’m sure you’re still reading. It’s a fact, no one loves paying taxes, and with the upcoming tax changes coming in 2021 things are likely to take a turn for the worse. Now, more than ever, it’s time to hop in the driver’s seat and become proactive in preparation for the expected tax rate hikes.
This workshop will cover Biden’s new proposed tax plan and how it will impact small business owners. We’ll break down what’s changed and how to adapt for that change to ensure you’re well prepared.
Led by Cynthia McGhee, CPA, founder of NextGen Tax Services, speaker, and business coach.
Friday, February 12
Moises Echeverria, who serves as President & CEO of the Oklahoma Center for Community and Justice, an organization dedicated to achieving respect and understanding for all.
Linda Jenkins, consultant and trainer, BoardSource Certified Governance Trainer®, and owner of Jenkins Consulting Group.
Omare Jimmerson, the Recreation Program Manager for the City of Tulsa Parks Department, who has worked as a youth and women’s rights advocate for more than 20 years.
Building a Diverse & Inclusive Board
The importance for nonprofits to have diverse and inclusive boards cannot be overstated. Organizations with more diverse and inclusive boards make better decisions, are likely to have a better community perception and awareness, can access a broader range of funding, and are better able to fulfill their mission and support the needs of those they serve.
Increasing board diversity isn’t as simple as seeking out board members from a broad range of communities and backgrounds. Without an intentional strategy that includes confronting tough issues and having uncomfortable conversations, an organization cannot create a truly diverse and inclusive board that allows all voices and perspectives to contribute to furthering the mission.
This panel will discuss how to intentionally develop a diverse board with an inclusive culture, including best practices, dos and don’ts, and preparing for the challenges and opportunities associated with the process.
We all know we need to use social media, but it can be exhausting to create content for all the platforms you’re supposed to be on. How do you show up consistently and share on-brand content when there are only so many hours in the day, and you still have a business to run? You post smarter, that’s how.
This workshop will cover how to get multiple pieces of content (blog posts, podcast episodes, social media posts, and emails) out of one thing. It will also touch on ways you can plan ahead so that your online platform feels like it’s running on autopilot.
Led by Marisa Mohi, writer, speaker, creative coach, and tarot reader, who believes in making time for what you love and building a business around it.
Podcasting continues to grow as a means to gain visibility, showcase your expertise, and market yourself and your business, but recording episodes virtually presents challenges. This workshop will discuss whether or not a podcast is a good fit for your marketing strategy right now, and if so, how to develop an engaging concept that provides value to your target audience. We will also get technical and go in-depth on recording and producing high-quality episodes virtually, including the equipment, software and setup you need.
Led by the co-founders of Citizens of Sound: Will Retherford, Tulsa-native podcast producer, musical artist and podcast producer, where he uses his 10+ years experience in the audio industry to help business owners take their messaging to the next level and Charis Retherford, marketer and entrepreneur at heart with a desire to help influencers and business owners integrate podcasting into their overall business marketing strategy.
Previous workshops have included:
Engaging Your Followers: Social Media for Nonprofits
(Jeff Martin – Philbrook)
(Xavier Beasley – Inspire Vision)
Canva 101 (Beth Macias – SunBranch Marketing)
Working with Diverse Teams
(Cynthia Townsend – Ideas Knowledge Strategies Consulting)
Podcasting 101 (Will Retherford – Citizens of Sound)
Pricing Your Services (Jessica Kinsey – Prodigy & Co)
Pinterest for Business
(Kersten Anderson – Speakeasy Market Strategies)
Creating Margin & Reducing Overwhelm
How to Develop Online Offers (Jessica Kinsey – Prodigy & Co)
Advocacy for Nonprofits (Oklahoma Policy Institute)
Building Your Digital Presence
(Meg Weinkauf – The Faithful Leader)
Sales for Small Businesses & Nonprofits (James Pesche)
Email Marketing 101 (Jessica Kinsey – Prodigy & Co)
Getting Government Contracts (Tulsa Tech)
Words Matter: Using Inclusive Language in Your Workplace
(Linda Jenkins & Aba Hammond)
Want to stay up-to-date on
Prodigy & Co and Tulsa Tech workshops?
Want to stay up-to-date on Prodigy & Co and Tulsa Tech workshops?