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Mission Vision Values Guide

Do not go blindly into social enterprise.

Know yourself, know your organization,
know your impact, know your audience.

Give me the guide!
Dive deep on your

Mission, Vision & Values

to create clarity.

Share less of your what and more of your why. This helps you attract more of your kind – people who resonate with your cause and want to join you in creating change.

Mission

When articulating what you do, it’s important to think deeper than the wham, bam, thank you ma’am of a single transaction. You had an emotional motive to do this work.

Vision

The only visions that take hold are shared visions—and you will create them only when you listen very, very closely to others, appreciate their hopes, and attend to their needs.

Values

Values impact the impact you’re creating. Once you identify the undercurrent running beneath your mission and vision, you will have an easier time navigating the vastness of your journey.