Your ideal customer is only ideal if they are ready to buy
Why the customer readiness continuum mattersStrategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that...
Working as Procrastination and Resistance
How working on things that seem relevant, but really aren’t, to make us feel like we are making progress is a form of resistance and being stuck.
What to do When You Don’t Trust Yourself
How do you find your way back to being confident in your own decisions after you’ve lost trust in yourself?
How to Handle Being Stuck
A guide to understanding and overcoming the things that are holding you back so you can get unstuck and gain momentum in your business and your life.
5 Ways to Overcome Overwhelm
Recently, things in my business have been feeling hard. I don't mean I've had to work hard—I'm not afraid of hard work. Things felt hard energetically. Like I'm pushing a massive boulder up a hill...
Why you (really, really) need a mission and vision statement
Our client needed to sell their book. Like someone with a dull knife cutting furiously – they didn’t care who they sold to; they didn’t care why their customers purchased from them, and they hadn’t...
Why having values makes you valued
We recently walked into a meeting with a new team and were floored by the positivity radiating through the conference room. It was obvious this group had a special bond and were giving us the feels...
On Purpose & Productivity
How much time do we spend trying to “hack” our lives? Focusing on the little (and big) ways we can get better, faster, more efficient, more effective. I’d venture to guess a lot. When I Googled...
No isn’t meaningful if you don’t know why
How many times have you been told no? Whether it’s a client who has decided not to work with you or a funder who chooses not to donate, hearing no is hard. For many of us, it can feel like failure....
If You Care About a Nonprofit, You Need to Watch This Video
In the nonprofit world, overhead is a dirty word. Funders and supports want all of their money to go to programs. To the work that helps the population they care for. It's understandable. If you...
Hey there, I´m Annette
Delenit perfecto ne mel, facete utamur in mea, cum ceteros fuisset repudiandae eu. Delenit omittam philosophia per ea, eos te omnium discere. Nam adhuc percipit et. Viris comprehensam quo ea.
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