by Jessica Kinsey | Creativity, Entrepreneurship, Problem Solving
Gary Vaynerchuk recently gave a talk where he discussed how much money old-school companies are spending—i.e., wasting—on traditional advertising. Anytime a commercial comes on people reflexively pick up their phone and tune out those annoying ads. Large corporations...
by Jessica Kinsey | Creativity
Creativity. Inspiration. Where does it come from and where does it go? How can it be here so suddenly with no warning but more times than not be so hard to find? I know that every creative has these thoughts and longs for a muse and wants to be in the zone and holding...
by Jessica Kinsey | Creativity, Personal Development
If you want to accelerate your business or personal growth, you have to think differently than those around you. Following the same path will get you the same results. The same results you always get, or the same results others always get. And if you want to truly...
by Jessica Kinsey | Creativity, Learning
“Highly scripted employees are often less able to be imaginative or empathetic about a customer’s true needs.” — Revolutionizing Customer Service, HBR April 2016 It can be easy to think that having a well-defined and developed script or playbook is the best way...
by Jessica Kinsey | Creativity, Innovation
The more I read about innovation and creativity, the more I feel like I need to stop reading about innovation and creativity. Too many of the stories about people who are big, bold, creative thinkers don’t involve them being experts on innovation. They are experts,...
by Jessica Kinsey | Career, Creativity, Problem Solving
How does creative thinking help you in business? I get asked all the time “Why do I need to worry about how creative my thinking is? Don’t I just need to do my job well?” My return stare is usually a bit glassy-eyed and blank – I’m working on that. But then I...
