Blog
Your ideal customer is only ideal if they are ready to buy
Why the customer readiness continuum mattersStrategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked...
Working as Procrastination and Resistance
How working on things that seem relevant, but really aren’t, to make us feel like we are making progress is a form of resistance and being stuck.
What to do When You Don’t Trust Yourself
How do you find your way back to being confident in your own decisions after you’ve lost trust in yourself?
How to Handle Being Stuck
A guide to understanding and overcoming the things that are holding you back so you can get unstuck and gain momentum in your business and your life.
5 Ways to Overcome Overwhelm
Recently, things in my business have been feeling hard. I don't mean I've had to work hard—I'm not afraid of hard work. Things felt hard energetically. Like I'm pushing a massive boulder up a hill in roller skates hard. Little and big things just not quite clicking...
Why you (really, really) need a mission and vision statement
Our client needed to sell their book. Like someone with a dull knife cutting furiously – they didn’t care who they sold to; they didn’t care why their customers purchased from them, and they hadn’t (as you can imagine) sold many units. Why? Because they didn’t know...
