Your ideal customer is only ideal if they are ready to buy

Your ideal customer is only ideal if they are ready to buy

Why the customer readiness continuum mattersStrategists, consultants, and coaches (like me) spend a lot of time talking about your ideal client. Who is the right person with the right problem that will get the most value out of what you have to offer? I’ve talked about this a lot. Like, a lot. I’ve written newsletters and blog posts, developed worksheets, offered specific strategy calls all...

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Hey there, I´m Annette

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