Over the last eighteen months, I’ve learned enough about entrepreneurship to write eighteen books. But being an entrepreneur doesn’t leave a lot of time to write them, so I’ve distilled what I’ve learned into eighteen lessons that are crucial for any aspiring or established entrepreneur to learn.

Check out the second set of lessons here! (In case you missed it, you can find the first six lessons here!)

7.  Figuring out your worth and then boldly and confidently charging it is one of the hardest things you’ll ever do.

8.  Not a day will go by that you don’t wonder if you are doing the right thing. But you will always decide that you are.

9.  Launching anything new requires a level of bravery and delusion that is both intoxicating and exhausting.

10.  It is nearly impossible to give yourself business advice in your area of expertise. You are too connected and biased.

11.  Just because you understand the value of your services doesn’t mean other people will. You must learn how to explain it.

12.  It will take a lot of trial and error to figure out how you work best and how to structure your time.

Which one resonates most with you? And what is the most important lesson you’ve learned since starting your business?